The Franken-System Problem (And Why I’m Simplifying Everything)
Mar 23, 2026
Hello!
It's been a while since I've last written here. That is on purpose.
Three years ago, I had a moment where I wondered "if nobody is reading my blog, does it even matter?"
The questions is no. Because I stopped posting here and not one person reached out. And, it was the beginning of a new era of creating for me. Plus, I've been all over the place.
I started a newsletter, so many folks could still hear my ramblings there. I also started a podcast. Then rebranded. And am about to rebrand it again.
Why all the changes aka The Franken-System Problem?
It turns out that I had a sneaking problem I did not see until recently. That is, I had over the years of testing and making content, had developed a Franken-system.
What is a Franken-system?
It the monster you make, that has a life of its own, that is the combination of every idea you have tried to put out into the world. After a while it becomes hard to tell what you are about. It's the years of trying to work with introverts, programmers, of the 430 landing pages I've made, the 700 YouTube videos with various topics that are scattered.
Late last year I started to get serious about what am I focusing on. Looking at my work and website, I didn't have a clear clue. I imagine anyone checking out my content and stuff would feel the same.
Long story short, I have been doing the work. Now, I am at a point where I want to pair down things so my digital presence is more focused.
I think almost all creators get to where I am. Where the creative debt of following your gut had lead you everywhere without reaching your goals. My goal as a coach and creator is to help people. Hopefully through coaching. That's it. It really is that simple.
Switching Gears: An Experiment
This post is on my website blog. I had been posting on Medium.com, and thought maybe the posts should start here?
I am noticing right away that writing my blog for my site feels different from Medium. It feel a bit less formal here.
In any case, hello again. This is Letters of a Creator, my blog about being a creator. Let''s see if this experiment of writing here first works, or not. I'll either be here, or on Medium.