AI Edits from How to handle dissapointment
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Shawn Buttner: [00:00:00] In our creative works, disappointment is a good sign. It means you strove big, but maybe fell short. that's a win. so many people don't have big goals that live up to their vision for the impact they want they do smaller goals and never have that big impactful win.
if you have that big goal and you fell short, You still swung for the bleachers. That's great. if you put forth the best of who you were into the work, into making the best chapter, the best minute of podcast, the best YouTube video, then you've made progress and learned something along the way.
And that's a win. So don't get discouraged. Now, if we're not hitting the edges of disappointment in our work, we're not trying hard enough We can't have the biggest impacts with our creative works if we're not pushing ourselves or if we trick ourselves that we ought to have results without putting in our best [00:01:00] work, right?
in this episode, we're going to talk about how to handle disappointment in your work, in the results of your work, and general life with a couple of ideas on how to manage that so that you don't get stuck in despair or trick yourself into thinking you've done everything that you could have.
So I'm going to start out with a story from a podcast I've been listening to recently. It's Creator Science by Jay Klaus. this past year, he launched a new product called Creator HQ, which I'm not affiliated with, but definitely worth checking out if you need help managing your creation process.
he was doing a breakdown after the launch window for CreatorHQ. of all the products he ever launched in his business, this was by far, the most successful launch he had done.
But he this really big audacious goal that he missed completely. And he's I felt disappointment in that, even though this was the best [00:02:00] launch I've ever done. And I thought that was a very interesting thing. And what he was talking about in his post analysis is he wished he would have had smaller milestones to celebrate along the way.
So he didn't feel as disappointed in not making the biggest launch in his business. I think people are like that, this was a high expectation and a high expectation of a result. it was either you did it or you didn't do it with other milestones like the biggest launch, money wise or impact wise in the business.
what are the things. in your business or creative works that you want, that you're swinging big for, and you're not celebrating small wins along the way. I can relate to what Jay was saying in my business I've done over 700 YouTube videos, [00:03:00] and nothing's really clicked,
I'm still not great at making YouTube videos. I'm better at doing podcast episodes, but probably not by much. And what I celebrate in those 700 episodes, and the thing that I love about all that work that I've done, is that half of those are me just trying to get comfortable on camera and figure out the technology.
Half of it is trying to seem a little bit more fluid and not so robotic and rigid. Part of it was trying to undo some like corporate, closed up ness, which really doesn't translate to the camera in my opinion. And so those 700 videos that are or, not necessarily, getting the results that I want or, I could frame that a little bit better, there is a lot of good a lot of learning and a lot of Development for me that went into those 700 videos And so you could be the jerk right now And go to my youtube channel and go back five [00:04:00] years and start watching videos and you'll see what I meanvery analytical not very connective But I love those videos it was part of my story of getting to this episode right here and talking to you, and it's part of my journey of helping people through how I coach, the, high performance coaching and how the impact I want to have out in the world.
all that to say,I know that in those instances I was at the edge of my effort and the edge of my effort isn't a breakthrough YouTube video. But I learned so much about myself and about how to do videos. And it got me to the point where I can honestly say, Hey, I need help with this. And, start reaching out, how do people structure YouTube videos?
How, why do titles matter? Why, how can you do better research for a particular video or for a podcast episode? And [00:05:00] so that's, The power of being able to not fall into disappointment and then out of action, right?throughout that journey too, of course, I was disappointed.but again, celebrating the, hey, I was able to get on camera 700 times and not perish, right?
My skin didn't fall off. I didn't make so such a big fool of myself. that I've now ridiculed online forevermore. I'm still waiting for that day to come, but Like,I did something I thought was very hard for me that allows me to be a better creator. what is that for you?
I'll quit spinning on this. I know you might be thinking like, but I've been doing this for so long, I shouldn't even bother anymore, right? And this is the trap of disappointment, right? If you're disappointed, you don't have anything to celebrate through all those long hours of doing videos or releasing [00:06:00] podcast episodes or writing pages and pages of books and articles.
If you don't have anything to celebrate with it, eventually you will get to the point, why should I bother anymore? And we don't want that for you. But maybe if you're disappointed, Your priorities change. Maybe you're like, I don't want to be an author anymore. Then it is time to move on. So I'm not saying this.
It's very tricky to figure out. is this a call for me to change? Or is it a call for me to change how I approach what I'm doing? Andso yeah, or somebody might be thinking like, disappointment's terrible, I don't want to feel disappointed in my effort or my work. and of course this isn't for everyone, but if the disappointment is because you care to make the highest quality thing possible, to put forth your highest effort possible, you are on the path.
continue going. If that's not true, then it is worth heeding that and thinking Okay, what do [00:07:00] I need to be doing to,What do I need to do different in order to get to that place where I'm putting forth my best interest or my best efforts? Okay. So I got three ideas for you to help you manage disappointment.
And really like the first goal, assuming that you are putting forth your full heart and your full being into your work. Is To think about goal bracketing, right? And so it's like celebrating a party as it's happening versus celebrating a party when that said they're going to show up was going to show up.
In the first, scenario, let's say you invite 10 people to a gathering, five people up. If you celebrated each five of those people like, Hey, Joe's here. Hey, Nancy's here. Hey, Frank's here. You're going to have some good energy in the party, you're going to be more lively, you're going to be more in tune, versus [00:08:00] if you're expecting 10 people, 5 people show up you're like, ah, half the people didn't show up, why even bother doing this thing?
so goal bracketing then is, if you have your big goal, in the metaphor I was very crudely using, it's 10 people at a party, but,say like in Jay's case in the story, say you want to have a million dollar launch maybe you have a couple of different milestones, right? So maybe the first bracket is, I, this will be a profitable thing if I hit a hundred thousand in the launch.
So celebrate that goal. the most I ever made was 300, 000 in launch. So that's the second bracket. we've got a halfway goal to, we've done.the best we've ever done in the business. And we're halfway to this big, audacious goal. And then the big celebration when you hit a million dollars, say, or it's, if you're running a marathon, it's, can I run 15 minutes at one time for the next week?
[00:09:00] Then can maybe, can I hit a mile straight? Can I hit three miles? Can I hit five miles? And so you keep pushing the longest run you've ever done by a couple of miles each week until you get to 26. 2, right? There's psychology in feeling progress, and that's what this goal bracketing is all about, is how do you feel progress in the endeavors you're working on, right?
And I tell you, if you're feeling disappointment, if you're feeling discouraged, if you're feeling stuck, it's because you're not celebrating the bits of progress you are making. And Make sure you think about this and write this down, but what are the things you need to celebrate more in your big creative endeavors this week, today, this month?
And I think if you can find those things to celebrate on the journey, you will find that maybe you're disappointed a little bit, but you're also feeling the progress and feeling the [00:10:00] momentum and it'll keep you going. And you'll. Surprise yourself on how far you can go in reaching those big goals. Okay.
So that's the first thing. It's all about goal brackets. Second thing is to measure what matters, right? Are you tracking the right metrics? Is it engagement versus views? Is it signups versus purchases? And there's no right or wrong answer for what the work you're doing in your online business. But. it is important to think about because if you're, if you are going to bake cookies, right?
you have a set list of ingredients. There's no use to throwing the ingredients together and mixing it up and start baking and then trying to measure ingredients afterwards, right? It's backwards or, maybe you shouldn't be. measuring the amount of peanut butter when you're making chocolate chip cookies, because there's no peanut [00:11:00] butter in chocolate chip cookies, right?
So that's the weird metaphor there. But what I'm trying to say is knowing what your big goals are and knowing the key metrics that will get you there and measuring the right things will help you have a lot more control on the process than if you don't know what to do. And For instance, the whole like 700 videos on YouTube story I was sharing with you earlier, it's because I didn't know what I should be tracking in the YouTube video because my metric was did I do the video each week and how long was the video, right?
I could do 10 to 15 minute, 20 minute videos and was trying to push that a little bit more, but that doesn't matter if people aren't staying to watch the video, so I found out. They're talking to people like Evan Carmichael that, the first minute of engagement on YouTube video is what really matters, right?
For the algorithm and for [00:12:00] getting people to continue to watch the video. So there's been a lot of work on making that first minute, really punchy and impactful. So what are the things in your creative endeavor that are you're using to measure, right? Is it views? Is it reach? Is it comments? Is it, what is it?
And is it really matter for your financial goals, for your business goals, for your legacy and impact goals you have for yourself and your family? And if not, what do you need to change? Or what do you need to learn to make sure that those measures matter?And then the third thing is, if you are goal bracketing, so you're setting your expectations and kind of building in many wins for the big win.
The second thing is, if you're measuring what matters and you have an idea of how you can pull the levers on your creations on your creative work in order to make it the most impactful in the [00:13:00] way that you need for your business is to compare the things to your past efforts and not other people, right?
You can control your effort. You can, to a limited extent, control the environment, the experience, your listeners have, your clients have, your viewers have, your readers have, and you have zero control over that for other people. don't compare apples to spaceships, right? Which is comparing your work to anyone else.
compare it to your last episode, your last chapter, your last page, your last 30 minutes of audio, your last episode, and find out like what you changed or what worked and what didn't work, this is really getting into the science part of having a creative business. ultimately, in these three different things, bracketing [00:14:00] your goals, measuring what matters comparing to your past effort and not other people's effort, you'll find that it's really hard to stay disappointed, Because you're getting into curiosity, you're getting into learning, you're getting into progress, right?
And when you can get into those areas, you're getting into problem solving and ultimately your things that you create and the things that you're trying to achieve in your business are just pieces of a puzzle that you're trying to figure out. if you have disappointment in your creative works, you can.
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I think you'll love it. So it's the [00:15:00] Meaningful Revolution Momentum Weekly newsletter. Again, at MeaningfulFullRevolution. com, linked in the show notes below. And I'm just cheering you on guys. I know being a creator and in a creative business is tough. It's much tougher than I thought it ever would be.
I thought I'd have figured stuff out by now a lot more than I have, but the fun of it. There's so much to learn. There's so much to grow. with that, we'll see you guys in the next of the This is Shawn Buttner signing off.
