Book A Call

What’s the Point of Creating Anymore? (And Why I’m Still Here)

Season #11

Book your free 30-minute strategy session here: https://www.shawnbuttner.com

What do you do when creating starts to feel pointless? 

In this raw and honest episode, Shawn Buttner shares the doubts he’s been facing as a creator in a world where AI generates content at lightning speed, social media feels dull, and audience growth gets harder every day. If you’ve ever wondered, “Why am I even doing this anymore?”—this episode will hit home.

You’ll hear how Shawn worked through feelings of burnout, the fear of irrelevance, and the temptation to quit. He shares how creators at every level—beginner, intermediate, and advanced—can navigate market disruption, shifting platforms, and internal resistance. His biggest lesson? This is part of the job—and the fun.

Get grounded with insights from the real creator journey, hear why personal voice still matters more than ever, and walk away with a reframe that could keep you in the game when others burn out.

 

🎧 Listen now and learn how to stay inspired—even when creating feels like the last thing you want to do.