All Episodes
Episodes
Content Strategy for Experts: What a Neighborhood Peacock Taught Me About Grabbing Attention
Feel like you're putting out great content, but nobody's noticing? Meanwhile, others seem to effortlessly attract engagement without even trying?
In this episode, Shawn shares the hilarious and frustrating story of...
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Sustainable Content Creation: What to Do When Obligation Keeps You From Your Art
Are your responsibilities pulling you away from your creativity? Whether it's a day job, family, or the content engine you've built, it's easy to feel like your best ideas are slipping through the cracks.
In this...
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Creator Burnout: The Tiny Choices That Slowly Burn Creators Out
Burnout doesn't just happen to creators, it builds slowly from a hundred tiny choices we didn't realize we were making. In this solo episode, high performance coach Shawn Buttner breaks down the hard truth about...
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Creator Business Growth: Beating Imposter Syndrome to Raise Your Rates (with Georgie Darling)
You want to earn more, but you hesitate when it's time to raise your rates. Sound familiar? This is a challenge Georgie Darling, business coach and freelance writer, knows all too well. She battled imposter syndrome...
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Sustainable Content Creation: Why "Consistently Inconsistent" Is the New Growth Mindset
If you've ever felt like showing up every week with your content is getting you nowhere, this episode is for you. Shawn Buttner shares a deeply personal story about spending years on YouTube, following all the "be...
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Creator Mindset: Why Mistakes Aren't Failure
Ever feel like one mistake derails your entire creative flow? You're not alone. Too many creators treat mistakes as setbacks instead of what they really are—stepping stones to breakthroughs.
In this episode, Shawn...
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Creator Motivation: How to Feel Motivated Without Waiting to Feel Motivated
Ever feel like you've done everything—and still made no progress?
In this episode, Shawn Buttner unpacks the real cause behind creator burnout and lack of motivation. Spoiler alert: It's not laziness. It's overwhelm,...
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Creator Overwhelm: How to Beat Analysis Paralysis and Rise as a Creator
Have you ever sat frozen, scrolling, waiting for the "perfect" idea while your creative momentum fades quietly in the background? You're not alone. In this episode, Shawn gets real about analysis paralysis — that...
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Content Strategy for Experts: Why Great Content Is an Argument for Change
Your Content Is An Argument For Change
If you don't know what you want to move people to do:
It's harder to motivate yourself to do the workYou are not giving people a reason to listen, read, or follow you
Imagine the...
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Creator Productivity: The 3 Biggest Time Traps That Hold Creators Back
Do you feel like there's never enough time to work on your creative projects? Do obligations keep pulling you away from the work that matters—the work that grows your audience, fuels your creativity, and moves your...
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Content Systems for Creators: Why You Need a Content Purpose Statement
Ever feel like you're spinning your wheels as a creator? You sit down to make your next podcast episode, YouTube video, or book chapter, and instead of clarity, all you feel is overwhelm. You second-guess your ideas,...
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Content Strategy for Experts: The Science of Hooks That Grab and Keep Attention
Ever feel like your best ideas get ignored? You spend hours crafting content, but instead of engagement, you get… silence. Worse, when people scroll past your work a few times, they start to build the habit of...
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