The Creator System · A podcast by Shawn Buttner
You are the
ultimate input.
Input/Output is a podcast for people who are experts first, use content to build their business, and want it to sound like them.
Most advice treats content as a production problem: post more, systematize harder, buy the next tool. This show starts with the person behind the content, because your marketing is downstream of your voice. Get clearer as a creator and the output follows.
Latest episodes
September 4, 2026 · 20 min
If I Can't See Who You Are On Your Website, I'll Never Buy.
August 22, 2026 · 14 min
The Common Thread That Led to My Rebrand
July 24, 2026 · 27 min
The Difference Between Busywork and Deep Work
Your host
Shawn Buttner
Shawn is a Certified High Performance Coach who works with experts who know their craft and go quiet the moment they have to talk about it in public. Engineer first, coach second, and 700 YouTube videos published before the channel had an audience. On the show he takes apart the part of creating nobody schedules: deciding what you think, then saying it plainly enough that it lands.
The show runs on one premise. The creator is the input. Everything else is output.
Not sure where to start?