The Output
Most creators don't have a content problem. They have a clarity problem. The Output is a weekly letter for creators who are doing the work but feel like something's still off, and want to figure out what. One idea per issue. No roundups, no tips lists. Just the thinking that makes the output mean something.
Tags: ai
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AI Didn't Break Your Content. You Did.
Hey there,
A few months ago I was feeling uninspired writing the newsletter, so I took a break.
Since then, I've been exploring ideas and discovering what I think versus trying to connect the newsletter to the weekly podcast episode.
This has been more fun and freeing, and I am excited to share s...
by Shawn Buttner —
Apr 17, 2026
ai
coaching
content creation
content strategy
creator clarity
creator mindset
point of view
tools
The Output