AI Didn't Break Your Content. You Did.

Hey there,

A few months ago I was feeling uninspired writing the newsletter, so I took a break.

Since then, I've been exploring ideas and discovering what I think versus trying to connect the newsletter to the weekly podcast episode.

This has been more fun and freeing, and I am excited to share some of the ideas that have surfaced. :) 

Shawn

How "Build a facebook post in five-minutes!" turned into ninety-minute journey into something unusable.

I don't like social media, so the promise of "talk to this AI tool for 5-minutes" and get a social media post sounded great.

So I log into the AI tool. I talk for five-minutes. Then another five. Then another ten.

Pretty soon it's an hour and a half later. And the thing finally shows me the post. It's terrible. People pay for this? This wasted my time, I could have had a less bad version of this done in a quarter of the time.

Am I even cut out to create anything?

Everything I try doesn't work.

But I'm a coach, so I take a step back and ask questions. 

I look back at the conversation with the AI. I was giving it vague responses.

From my software day we had a saying: the output is only as good as the input.

I didn't know the specifics yet. I didn't know what I stood for, who I wanted to reach, or what the post's job was for my brand.

In the back of my head, I heard "If I can't get the five-minute tool to work, what am I even doing making content? What does this say about all the work I've been doing?"

If it wasn't the tool. It was me.

I wasn't doing the real work of developing ideas, my point of view, or creating excellent things. 

That's when I decided to hire a coach who pushed me to do the real work. Because it's hard to do it alone. I knew I needed someone to challenge, encourage, and sit with me while I figure it out.

It's what I do as a coach for other people. Challenge them when they are inconsistent. Cheer them on when they struggle. I needed that too. 

Because the internal work is hard to do alone.

Especially when you've been creating for years. You have the knowledge. You have the resources. But if you've never figured out you. Your voice. Your take. Your point of view. Then the output is only as good as the input.

AI doesn't make your content. You do.