Treat Your Content Like A Product To Connect | Episode 34
Feel like you're creating but your content isn’t landing? The solution could be as simple as treating your content like a product.
Not sure what that means? In this episode, Diana Ordoñez explains how to define the “job” of your content, clarify your audience, and create content that connects. You’ll learn a simple exercise to discover your core values and how to use empathy as a strategic tool for growth.
If you want to turn your content from a hobby into a business, this episode is for you!
Topics discussed:
- The product manager mindset for creators
- Why creators need to niche down
- The “jobs to be done” concept
- How to create content that connects (and sells)
- How to define your values and build a business around them
- What it takes to sustain a creative business
Diana Ordonez is an Executive & High Performance Coach (CHPC, BCC) with a Master’s in Industrial-Organizational Psychology. She draws on her decade of experience as a corporate product management director, along with her journey of personal resilience and growth, to help leaders lead with clarity, purpose, and confidence.
Connect with Diana Ordonez:
https://www.lifeonpurpose.coach/thrive
https://www.youtube.com/channel/UCzBVp_swZl5Mqx_nVCi6fFQ
https://instagram.com/lifeonpurpose.coach/
Listen to Creators That Crush on Apple: https://apple.co/3duh0xG
Listen to Creators That Crush on Spotify: https://open.spotify.com/show/5zm76yT667pFBQfvPYhDl8?si=7f0267d0366742f7
Follow us on YouTube: https://www.youtube.com/channel/UCPYGHMT5cuFigp3efE8FwNw/
Connect with Shaw Buttner on LinkedIn: https://www.linkedin.com/in/shawnbuttner/
This episode was produced by Podcast Boutique https://www.podcastboutique.com
