The Output with Shawn Buttner

The Output

Most creators don't have a content problem. They have a clarity problem. The Output is a weekly letter for creators who are doing the work but feel like something's still off, and want to figure out what. One idea per issue. No roundups, no tips lists. Just the thinking that makes the output mean something.

The trick Georgie used to silence imposter syndrome

Hey Creator, Ever held back on something you knew could change your career? Georgie Darling once passed up opportunities with MTV and even her local radio station. Not because she wasn’t talented, but because she felt like she didn’t belong. Sound familiar? That’s the sneaky power of imposter syn...

May 06, 2025

Why Mistakes Are Your Secret Weapon

Hey Creator, Be honest—how do you feel when you make a mistake in your creative work? Frustrated? Embarrassed? Ready to scrap everything? You’re not alone. Too many creators treat mistakes like failures. But here’s the truth: Mistakes are just play in disguise—and play is where breakthroughs happ...

Apr 27, 2025

Why Motivation Isn’t The Problem

Ever finish a busy day and still feel like you’ve accomplished nothing? That’s not laziness. That’s overwhelm. And for creators, it’s one of the most dangerous patterns there is. We tell ourselves, “I’ll be productive once I feel motivated,” but that feeling never comes—not when we’re stuck in en...

Apr 20, 2025

Beat Analysis Paralysis, Rise As A Creator

Hey Creator, Ever sat staring at your to-do list, paralyzed? You know what you should be doing — posting, recording, writing — yet, you scroll, second-guess, and soon the day’s gone. This silent momentum killer is called analysis paralysis. It’s not laziness; it’s overwhelm. And it chips away at ...

Apr 06, 2025

Why Your Content Might Be Falling Flat (and how to fix it)

Hey Creator, Have you ever felt like you’re publishing, posting, or producing but… crickets? Most creators hit this wall. In this week’s episode of Creators That Crush, I’m sharing the simple but powerful truth that changed everything for me: → Great content is an argument for change. When I firs...

Mar 30, 2025

3 Productivity Traps Stealing Your Time

Hey Creator, Ever feel like there’s never enough time to do the creative work that actually matters? You’re not alone—and you’re not crazy. If you’re a creator feeling stretched thin, constantly battling distractions, or stuck at your current level, there’s a reason for that. In this episode of C...

Mar 24, 2025

The Simple Statement That Can Transform Your Creativity

Hey Creator, Ever sat down to create your next podcast episode, YouTube video, or blog post and thought… What’s the point? You’ve put in all this effort, but something feels off. You’re overwhelmed, second-guessing your work, and unsure if any of it is leading anywhere. That feeling? It’s not a...

Mar 16, 2025

The Secret to Content That Hooks (And Haunts)

Hey Creators, Ever feel like your best ideas get ignored? You pour hours into crafting content, but instead of engagement, you get… crickets. Worse, when people scroll past your work a few times, they start to ignore it completely. If you don’t fix this, your audience won’t just skip your content...

Mar 09, 2025

The Hidden Creator Metric That Changes Everything

Hey Creator, Most creators struggle to grow their audience—not because their content isn’t good, but because it doesn’t resonate. You put in hours of effort, publish your work, and… nothing. A few likes, maybe a “great job” comment, but no real engagement. No real impact. But when you truly reson...

Mar 02, 2025

4 Reasons You Procrastinate (And How to Stop)

Hey Creator, Procrastination happens. You tell yourself you’ll start tomorrow… but tomorrow comes and goes. Days turn into weeks, and that creative project you were so excited about? Still sitting on the back burner. Why does this keep happening? More importantly—how do you break free? In this ep...

Feb 23, 2025

🎙️ The Unexpected Perks of Reaching Out

Hey Creator, Ever feel stuck in your creative journey? Like no matter what you do, you’re not growing your audience or making meaningful connections? You’re not alone. Many creators hit a wall when trying to build their platform and network. But what if I told you there’s a surprisingly simple wa...

Feb 18, 2025

🎤 Struggling to Write a Book with a Full-Time Job?

Hey Creator, You dream of writing a book, but let’s be real—between your job, family, and everything else on your plate, it feels impossible. You tell yourself, I’ll start when things slow down. But they never do. Dr. Luissa K knows this struggle all too well. As a medical director, single mom, a...

Feb 16, 2025

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The Output

Most creators don't have a content problem. They have a clarity problem. The Output is a weekly letter for creators who are doing the work but feel like something's still off, and want to figure out what. One idea per issue. No roundups, no tips lists. Just the thinking that makes the output mean something.